Positioning. Offer. Messaging. Automated outreach. Live and running. You own it. You drive it. It runs whether you feel motivated or not.
For IT service founders doing €30–80K/month who already have clients — but no system for finding the next one.
You're technically the CEO, but your actual job is "technician who also does sales." You're the one closing every deal. Chasing every referral. Lying awake on Sunday night wondering where next month's revenue is coming from.
€3–5K a month. They redesigned your website, ran your socials, sent you a monthly PDF with graphs. Nice graphs. Very colourful. Zero calls booked.
Posted three times a week for months. Got likes from peers and one guy who likes literally everything. Not a single message from an actual buyer.
Generic messages to generic people with a generic pitch. Reply rate under 1%. Let them go after a few months. Another €15–20K burned.
And through all of it, the real revenue came from the same place it always did: random, unpredictable, uncontrollable referrals.
The worst part? You watch competitors with half your technical ability close twice your contracts. What they have isn't talent. It's a system.
We build your client acquisition operating system together in 3 days. Then it's yours — forever. No dependency. No monthly retainer. No hoping someone else cares about your pipeline as much as you do.
You do the strategic thinking through 3 guided workbooks — one hour a day. You define your market, sharpen your positioning, build your messaging. I handle the technical build. By Day 3, your outreach engine is live and contacting 300 targeted prospects a month.
You own it. You understand it. Because you built the strategy behind it.
Define exactly who you serve, what they're struggling with, and why they should pick you over everyone else. This is the foundation that makes everything else work.
Sharpen your offer and build messaging that speaks to your buyer's real pain — in their words, not yours. The right prospects lean in. The wrong ones self-select out.
While you complete the final workbook, I build the technical infrastructure. By end of day, your engine is live. Prospects are being contacted. The system is running.
You fill out a short diagnostic audit. I analyse your business, score 20 growth levers, and we spend 30 minutes on a strategy call making decisions — not chit-chat. You walk away with a written action plan and clear next steps.
Three workbooks. One hour a day. You do the strategic thinking. I do the technical build. By Day 3 your outreach engine is live and contacting 300 targeted prospects per month. You own the system — forever.
Weekly group call, metric reviews, iteration support. First month included free with the Install so you have hands-on optimization while the engine gets dialled in.
3 strategic workbooks. One per day. You do the thinking — define your market, sharpen your positioning, build your messaging. This is the part that makes the outreach actually work. Without it, you're just sending noise.
I personally build your targeting setup and automated outreach sequences. You don't touch the technical side — I do. Your engine is live and contacting prospects by end of Day 3.
Your outreach engine runs free for the first 7 days. You see conversations start before you spend a cent on software. If it's not working, we fix it before your trial even ends.
Your Growth OS is live by Day 3 — or you don't pay. Period. If I can't get your outreach engine running in 3 days, I haven't earned your money and I won't take it.
Your first prospect reply within 30 days — or I personally jump back in and fix it. Free. One extra call, hands-on troubleshooting, whatever it takes. I'm that confident in the system.
I'm not asking you to trust a promise. I'm asking you to test a system — and I'm staking my time on it working.
Your outreach engine contacts 300 targeted prospects per month. At a conservative 1% close rate, that's 3 new clients. At €5–10K per client, that's €15–30K in new monthly revenue.
One client pays for this 10–20 times over.
Now flip it. Every month without a system is €15–30K in revenue you're leaving on the table. Over 6 months of "I'll get to it later," that's €90–180K in deals that never happened. Not because you couldn't win them. Because you didn't have the system to find them.
Cost of doing nothing for 6 months
€90–180K
in unrealized revenue
Cost of the Growth OS Install
€500
one-time, founding price
This isn't an expense. It's the cheapest infrastructure investment you'll make this year.
I personally do the technical build for every client. I configure targeting, build automation sequences, and make sure your outreach engine is live and working. I can't do that for 50 people at once. I can do it for 10.
Founding clients get:
When the 10 spots are filled, the price goes up and the founding bonuses disappear.
His process became the foundation for how we will grow long term. Kaloyan brought clarity to every strategic decision we faced — from positioning to a premium offer and go-to-market plan.
Another year where revenue depends entirely on who happens to mention your name.
Another year of being the salesperson, the marketer, and the technician — all at once.
Another year watching competitors with half your skills close twice your contracts.
Another year where your partner asks when things will "stabilize" and you don't have an answer.
Another year of Sunday-night anxiety about where next month's revenue is coming from.
You started your company because you're good at what you do. Because you wanted freedom. Because you wanted to build something that works — not just technically, but commercially.
The Growth OS isn't about marketing. It's about becoming the CEO of your company instead of the employee in it.
It's about waking up knowing that while you slept, your outreach engine was contacting the right people, with the right message. And all you have to do is show up and have the conversations.
I help IT service founders stop being the employee in their own company — and go from invisible to pipeline with positioning, offer, and automated outreach live in 3 days.
I built this system inside my own IT consultancy first. My style is direct: we make decisions fast, simplify what you sell, and build a system you can run without me.
— Kaloyan
This isn't a vague discovery call. It's a paid working session with a deliverable.
You fill out the Growth Diagnostic Audit before the call — a business snapshot and traffic-light scorecard across 20 growth levers. I analyse it, prep talking points, and we spend 30 minutes making decisions together.
If we both see a fit, you can apply the €100 toward the 3-Day Install.
Scored diagnostic across Client Clarity, Offer & Positioning, Outreach, and Sales Conversion
Written action plan with clear priorities and quick wins you can act on this week
Clear recommendation — if the Install is a fit, we discuss it. If it's not, I tell you directly and point you to the best next step.
No pressure. If it's not a fit, I'll tell you directly.
Yes — because you're not learning theory. You're making real decisions through the workbooks while I build the technical infrastructure in parallel. By Day 3, your outreach engine is live and contacting prospects. Most IT founders have spent months (and thousands) on approaches that delivered less.
You do the strategic thinking — choosing your market, crafting your positioning, building your messaging through 3 guided workbooks. One hour a day. I do the technical build — configuring targeting, setting up automation, launching your outreach engine. You own the strategy. I build the system around it.
Agencies own the system. When you stop paying, the pipeline disappears — because it was never yours. The Growth OS is the opposite: we build it together, you own it, and it runs whether you're paying anyone or not. No monthly retainer. No dependency.
If you're solving a meaningful problem and delivering a clear outcome, premium pricing isn't just possible — it's expected. Part of the Install is making sure your offer, niche, and outcome support that level so it feels logical to your buyers, not forced.
You don't need to become someone else. The positioning and packaging work does the heavy lifting before any call begins. Your conversations become about fit and outcomes, not pressure. The system does the selling — you just need to be clear on what you offer and who it's for.
Your first month in the optimization community is free — weekly group calls, metric reviews, iteration support. After that, it's €300/month if you want ongoing support. Many founders run the engine independently from day one.
The guarantee covers you. If your Growth OS isn't live by Day 3, you don't pay. If you're not getting prospect replies within 30 days, I jump back in and fix it — free. I stake my time on this working.
Start with the diagnostic. €100. 30 minutes. Clear next steps.
Book the growth diagnostic — €100 Or get the free scorecard